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商院动态:GSB Adcom Director To Lead Tuck Admissions  

2017-05-05 23:20:05|  分类: 学校与选校 |  标签: |举报 |字号 订阅

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商院动态:GSB Adcom Director To Lead Tuck Admissions
 

BY: JOHN A. BYRNE ON MAY 04, 2017

 

After a three-month search, Dartmouth College’s Tuck School of Business today (May 4) reached into the admissions office of Stanford University’s Graduate School of Business for its new executive director of admissions and financial aid.

Luke Anthony Pe?a, who has been the GSB’s director of MBA admissions since October of 2015, will take over his job in Hanover, N.H., on July 18, a time when virtually all the admissios decisions for the incoming classes will be done at both Tuck and Stanford. In hiring Pe?a, Tuck is bringing to its campus a person who is so highly passionate about the transformative powers of higher education that he paid no heed to the lucrative offers of VC firms and consulting shops when he graduated from Stanford with his own MBA five years ago.

Though he brings with him a total of nine years of admissions experience, Pe?a will have his hands full. He will be succeeding Dawna Clarke, who had established Tuck’s adcom group as the most customer friendly of any elite business school. Under Clarke, who led the school’s admissions efforts for 11 years, Tuck had been consistently named as the school that best got to know its applicants. Clarke stepped down from the job in November of 2016 to launch her own admissions consulting firm.

‘LUKE STOOD OUT WITHIN A DEEP AND HIGHLY-QUALIFIED POOL’

Pe?a was chosen for the position after what the school called a “comprehensive” search chaired by Gina Clark des Cognets T’01, chief of staff and executive director of the Office of the Dean at Tuck. “Luke stood out within a deep and highly-qualified pool of candidates as the collaborative and strategic leader we sought to lead our dynamic admissions team forward,” said des Cognets in a statement. “His energy and enthusiasm is contagious, and we look forward to working alongside him on behalf of Tuck.”

As the new leader of Tuck’s admissions team, Pe?a will lead the school’s admissions and financial aid teams and develop and implement strategies for recruiting, selecting, and enrolling MBA candidates. Last year, 2,623 candidates applied to the school’s two-year MBA program. Some 22.4% of them, 588, were accepted and Tuck enrolled a class of 285 students. At Stanford, where Pe?a worked directly under admissions chief Derrick Bolton, he helped to process more than three times as many applications—8,116—for a class that numbered 417. He also was one of the school’s admissions road warriors, traveling more than 150,000 miles a year to spread the message about Stanford’s MBA program.

Pe?a’s boss left MBA admissions last September to take on a new Stanford University assignment as dean of admissions for the Knight-Hennessy Scholars Program. The GSB named Bolton’s successor in March, appointing Kirsten Moss as the new assistant dean and director of MBA admissions and financial aid, effective June 1. At one point, between 2009 and 2010, Moss had Pe?a’s job at the GSB and had also been managing director of MBA admissions and financial aid at Harvard Business School for two years between 1999 and 2001.

TAKING OVER THE MOST TRANSPARENT AND WELCOMING ADMISSIONS GROUP

At Tuck, the big question is whether Pe?a will continue to run Tuck’s office with significantly more transparency and the welcoming style that characterized the Clarke years. Tuck Dean Matthew J. Slaughter appears to have little doubt that would change. “Luke’s expertise in MBA admissions—together with his wonderful warmth and creativity—will ensure Tuck is successful in welcoming even more…students into our community,” says Slaughter. Pe?a, moreover, believes that admissions’ most critical role centers on community building.

Yet, Clarke set the standard in elite MBA admissions. During her 11-year stint, Clarke’s most notable achievement was to make MBA admissions at Tuck the most transparent and user friendly in the world. When Poets&Quants surveyed 50 leading admissions consulting firms three years ago, no business school got more favorable reviews. They singled out Tuck as the school with the most transparent admissions policies, beating out No. 2 Harvard Business School by a two-to-one margin.

And when it came to knowing the MBA applicant pool best–and therefore being in an ideal position to evaluate and judge prospective students–the Tuck admissions team toppled every other school again. Duke was second, while Northwestern University’s Kellogg School of Management was third. Those findings have been confirmed by other surveys done by AIGAC, the association of international graduate admissions consultants.

ONE CHALLENGE: A MUCH SMALLER POOL OF SCHOLARSHIP MONEY

One challenge awaiting Pe?a is the much smaller pool of scholarship money available at Tuck to lure the best MBA applicants to the program. At Stanford, financial aid resources nearly rival the unusually generous amounts at Harvard Business School where the average annual fellowship per MBA student is now $35,571.

Pe?a cut his teeth in admissions as an assistant director of admissions at the Annenberg School for Communication and Journalism at the University of Southern California. He took that job in September of 2006, shortly after graduating from USC with a bacehlor’s degree in public relations. In his graduation year, Pe?a was named public relations student of the year.

Then, in 2010, he waa admitted into Stanford for a dual degree MBA and master’s in education. For three months before he began his MBA, Pe?a was an education pioneers fellow for Envision Schools, a non-profit charter school management group based in Oakland, CA. Armed with his two Stanford degrees in 2012, he immediately joined the GSB’s admissions staff, first as an associate director from July of 2012 to October of 2015, and then as director of MBA admissions to the present.

HIS PASSION FOR HIGHER EDUCATION IS EVIDENT IN HIS FACEBOOK FEED

In that later role, Pe?a led the GSB’s marketing and recruitment teams, and managed all external outreach including events, online programming, and social media. Tuck credited Pe?a with introducing and implementing “data analytics to enhance recruitment and yield efforts, and created digital resources to improve relationship management with both alumni ambassadors and prospective students.”

On his Facebook feed, Pe?a’s passion for higher education is evident. He often refers to articles published on Inside HigherEd, more often than not referring friends and colleagues to stories on community colleges and access to higher education. The last article he cited, The Atlantic’s “How the Internet Wrecked College Admissions,” carried this comment: “Succinct and digestible account of the arms race in selective #higheredadmissions.”

His belief in the transformational power of higher education occured early in his life. HIs mother was a non-traditional college student, going back to school in her mid-30s when Pena was all of 12 years old. For a year, he lived with her on campus in Phoenix, Arizona. 

AS A 12-YEAR-OLD, HE WENT TO COLLEGE CLASSES WITH HIS MOM

“I got to go to the cafeterias and basketball games, and I actually sat with her in some of her classes,” he recalls. “I could observe the dynamic and the discussions, and it really had a lasting impact on me and the way I thought about these academic communities. I was able to witness the transformational effects of her experience.”

His mother would not only get her undergraduate degree in biology, but then went on to medical school to become a doctor of osteopathic medicine. When the family moved to Missouri, Pe?a attended a high school in Kirksville, a small town in the Northeastern part of the state, where, he says, “college was not a foregone conclusion.”

When I was in high school, I didn’t have good guidance about applying to colleges and universities. So I was navigating the admissions process without the support of guidance of college representatives or community members. Given this limited exposure, I was incredibly fortunate to be admitted to a university that was life changing for me. I realized I was really a positive outlier and the majority of students with limited access don’t end up having the same good fortune to find a community to grow and flourish.”

‘AT ITS CORE, ADMISSIONS IS COMMUNITY BUILDING’

For Pe?a, that realization led him to put great value on college admissions. “I believe the most important work is not selection or providing application guidance or opportunities to visit campus. Those are all important, but at its core admissions is community building. It’s about creating opportunities to connect prospective students with current students, alumni and faculty who can demonstrate the spirit and the culture of a community and help students understand if that is a place that can best challenge and suport them in their growth.”

Those beliefs were solidified, adds Pe?a, during the four years he worked in admissions at the Annenberg School at USC. “Many of my mentors were extremely passionate about the mission of higher education and yet did not have the same depth of understanding of human resource management and financial planning that I hoped to have as an aspiring leader in the field. So this motivated me to come back and not just to study education but to get the business training. My intention was absolutely to return to higher education. I am passionate about this work. I love this work. I love getting up every day to do it and so I knew that was the path.”

So the doors that opened to more lucrative jobs in finance and consulting once he got his Stanford MBA held little sway for him. “All of the great business schools are places that encourage people to apply leadership training to every area of passion,” he says. “Every single industry can benefit from good leadership and good management and in fact many of the industries and workplaces that can benefit the most are ones where MBAs are represented the least. The opportunity to take an MBA to the world of higher education may not be especially common but it’s somewhere I thought I could have a great impact and could also elevate the impact of the work we do.”

CREDITS BOLTON WITH HIS OWN PROFESSIONAL & PERSONAL DEVELOPMENT

Former MBA admissions chief at Stanford, Bolton, hired Pe?a and has been an important influence on him. “I credit him for being someone who knew how to challenge me in ways that made me work harder and smarter but also combining that with a sense of empathy to know when support was the most effective tool,” says Pe?a about Bolton. “I owe him a great deal in terms of not just my professional growth but also my own personal development. I have incredible fondness and affection for Derrick and will always count him as one of my most formative mentors.”

Since he attended Stanford as an MBA student and over the course of his four years on the admissions side at the school, Pena says he has seen an evolution of thinking about the degree on the part of applicants and students. “Candidates now are seeing an ever widening range of ways to apply leadership education to all different types of work,” he says.

“They see the MBA as an opportunity to develop self-awareness and a set of tools and skills that are applicable to areas of impact that stretch far beyond what has been traditionally associated with business school. Do we have students who are coming through the community who are passionate about financial careers and consulting careers? Of course we do and that’s a wonderful thing. But the range and breadth of the reasons that people have for coming to business school has widened enormously and diversified enormously.”

In a statement accompanying the announcement of his appointment, Pe?a said that “Tuck is unparalleled in its commitment to creating and cultivating a distinctly immersive, intimate, and collaborative environment for leadership development. As a community builder, you dream of partnering with alumni, students, staff, and faculty who invest in supporting and challenging one another, and in advancing Tuck’s mission to better the world of business. I am enthusiastically looking forward to deepening relationships with current and future members of this community.

 

 

以上内容摘自:

http://poetsandquants.com/2017/05/04/gsb-adcom-director-lead-tuck-admissions/2/ 

 

 

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