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留学参考:MBA Programs That Enroll Students They Really Want  

2017-05-18 03:04:50|  分类: 学校与选校 |  标签: |举报 |字号 订阅

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留学参考:MBA Programs That Enroll Students They Really Want
 

BY: JEFF SCHMITT ON MAY 16, 2017

 

 

MBA applicants are seeing red.

Red as in Harvard crimson and Stanford cardinal.

These business schools are a case study for supply-and-demand. Together, they attracted 17,875 applications in the 2015-2016 cycle, more than Kellogg, Booth, Tuck, and Sloan combined. Last year, just 1,351 MBA candidates earned a seat at these two programs — a 7.5% chance. So why do some applicants go through the trouble knowing the odds?

For one, Harvard and Stanford are the standards of excellence in MBA education. Their MBA graduates run the blue chip firms. Think JP Morgan Chase, General Motors, Bain & Company, Time Warner, General Electric, Capital One, and the Boston Consulting Group. Their alumni range from towering figures like Michael Bloomberg and Phil Knight to hip upstarts like Seth Godin and Sheryl Sandberg. Their brands are synonymous with prestige, not to mention starting pay packages that approach $154,000 on average. Their brands confer respect and open doors; their deeply entrenched and connected networks give graduates a leg up throughout their careers; and their lavish resources ensure the best possible educational experience.

A MEASURE OF BRAND APPEAL…AND APPLICANT COMMITMENT

One more thing: They can be nitpicky about who they accept, with their student bodies packed with accomplished and diverse talents. Like the Royal Canadian Mounties — another organization associated with red — Harvard and Stanford almost always get their man (or woman).

Look no further than their yield rates — the percentage of accepted candidates who ultimately enroll in the program. At Harvard Business School, 89.6% of 2015-2016 cycle applicants who received an acceptance letter inevitably joined the Class of 2018. That’s nine out ten applicants! The number is nearly as high at Stanford, where 85.3% of accepted applicants make it to Palo Alto. Bottom line: Harvard and Stanford aren’t options. They are THE destination.

Highest Yields for Class of 2018

Both UC Davis and Harvard converted nearly 9 of every 10 accepted applicants, though HBS accepted nearly 1,000 more applicants. As in previous years, Brigham Young and the University of Florida continued to maintain high conversion rates.

School Yield
Arizona State (Carey) 71.7%
BYU (Marriott) 79%
California-Davis 90.60%
Columbia 71.3%
Florida (Hough) 73.5%
Harvard 89.60%
MIT (Sloan) 61.1%
Stanford 85.30%
University of Chicago (Booth) 60.2%
Wharton 65.2%

Source: U.S. News & World Report Get the data

 

You can think of yield as a barometer for several indices. For one, it is a measure of brand appeal. By accepting school offers, MBA candidates reflect the perceived value of a program’s degree in the marketplace. In other words, yield — the conversion rate —is a gauge of a program’s desirability, the degree to which it was the first choice of applicants. It can also indicate the loyalty and commitment level of candidates to particular programs. Yield also shines the spotlight on the admissions department. For example, a low conversion rate may be a sign of lax acceptance standards. In contrast, a high yield may reveal the art of closing the deal. Here, students are buying into school messaging or adcoms are simply better at leveraging student and alumni connections or dangling inducements like financial aid.

Alas, Harvard and Stanford enjoy the advantage of exclusivity. Their MBA degrees stamp graduates (in the public mind, at least) as plug-and-play finished products who are battle-tested and a cut above. They also benefit from their location, with Harvard found within a train ride from the banking and consulting capitals and Stanford just a few miles from Silicon Valley and Sand Hill Road. This makes it easier for students to network with insiders and influencers.

HOW BYU AND UC DAVIS LAND THEIR TOP CHOICES

U.C. Davis is roughly a 90-minute jaunt to either Silicon Valley or San Francisco. A truly small program with just 48 full-time MBAs in its 2018 Class, Davis also boasts the highest yield of any MBA program in the American Top 50, with 90.7% of accepted applicants ultimately enrolling. Why? Davis tends to bevery selective. Out of the 336 applications it received in 2015-2016, just 53 students received the letter. This 15.8% acceptance rate is lower than top tier programs like Wharton, Chicago Booth, Dartmouth Tuck, and Northwestern Kellogg. Its 679 GMAT average for the class also aligns with higher-ranked programs like Indiana Kelley, Ohio State Fisher, and Minnesota Carlson. At 3.41, Davis’ first-years averaged GPAs higher than those from Cornell Johnson, Vanderbilt Owen, Notre Dame Mendoza, USC Marshall, and Emory Goizueta. In other words, Davis knows exactly who it wants — and focuses its efforts to closing the right students over casting a wide net.

 

Traditionally, Brigham Young University’s Marriott School of Management ranks among the top five for yield. The 2015-2016 cycle was no different, with the program converting 79.1% of students who were tendered an acceptance. Unlike a Harvard or even a Davis, Marriott can’t draw from a large population for candidates in its Utah locale. However, Marriott brings an advantage that few schools can hope to touch. On average, LDS members pay just $12,310 per year. At $24,620, the price tag is almost a steal for non-LDS members as well. As a result, Marriott MBAs graduate with low debt. The Class of 2016, for example, averaged just $38,355 in debt, with just 53% of the student body even carrying debt.

These aren’t the reasons why Marriott is able to come away with the best picks in recruiting says Grant McQueen, MBA Director for the Marriott School. Instead, Marriott’s success centers around the school’s mission and its partnership with its students. “There are two reasons we have such a high conversion rate,” he writes in a statement toPoets&Quants. “First and foremost, our applicants have a strong affinity for the values and ethics of our program and for the sponsoring institution. They want to be part of a student body and organization that shares their values, educates the whole person, and believes that ethics can have a place in the business world.  Second, we involve our current students very early on in the new-student recruiting process.  Our current MBA students participate heavily at info sessions, met with applicants when they come for admission interviews, and call every applicant admitted into the program to answer questions.  Their firsthand experience gives them credibility.  Our current students are our best ambassadors.”

ARE APPLICANTS LOSING INTEREST IN WISCONSIN AND DUKE?

In the coming years, Arizona State’s W. P. Carey School of Business could emerge as a rival to Harvard and Stanford. This is thanks to offering free MBA tuition. In 2015, the program produced an enviable 61.9% yield. Last year, that percentage jumped to 71.7% — a number sure to climb as word gets out. Already, the school’s acceptance rate has plunged to 14.3%, making it just as selective as Columbia Business School. Not surprisingly, Columbia’s yield is nearly identical to Arizona State at 71.3%. That said, Columbia’s number is buttressed by its early decision round, which requires students who accept a spot to pay a non-refundable deposit to hold It.

As a rule, the top programs generally turn out the highest yield rates. Aside from Harvard, Stanford, and Columbia, yield is also high at Wharton (65.2%), MIT Sloan (61.1%), and Chicago Booth (60.2%). Overall, most MBA programs fall near a 50% conversion rate. In fact, just one Top 10 program — Dartmouth Tuck — finished below this threshold in 2015-2016.

 

Lowest Yields for Class of 2018

Just 1 in 4 students ultimately accept their invite to Washington University. Barely a third enroll at the University of Rochester, Boston College, George Washington and Georgetown. The biggest surprise: Top 20 stalwart Kenan-Flagler ranked in the bottom 10, with 63% of accepted candidates ending up somewhere else.

School Yield
Washington U. (Olin) 27.3%
Rochester (Simon) 31.5%
Boston College (Carroll) 32.7%
George Washington 33.2%
Georgetown (McDonough) 33.7%
Maryland (Smith) 36.30%
North Carolina (Kenan Flagler) 36.6%
Texas (McCombs) 36.6%
Temple (Fox) 36.7%
Minnesota (Carlson) 38%

Source: U.S. News & World Report Get the data

 

A word of caution: Equal conversion rates don’t necessarily translate with equally competitive applicants between schools. Such measures are tied more to inputs like average GMATs and GPAs, not to mention more intangible points like undergraduate schools, employers, and career performance and growth. However, yields can, to an extent, reflect which programs are treated more as safety schools, as rejected applicants adjust their sights.

Even more, yield rates can tip applicants off to which programs’ stock are up or down among their peers. The University of Wisconsin is a case in point. For years, Wisconsin has ranked among the Top five programs for yield. That changed with the 2015-2016 cycle, with Wisconsin’s conversion plunging from 61.9% to 51.6%. Penn State Smeal endured a similar fall, going from 61.5% to 51.4% over the same period. In contrast, aside from Davis, the University of Florida’s Hough Graduate School of Business enjoyed the biggest rise, with yield vaulting from 60.8% to 73.5%. Among top programs, the University of Virginia’s Darden School of Business made the biggest strides, adding five points to 51.6%. However, Duke University’s Fuqua School suffered the biggest downturn. The school’s yield slipped to 53.9%…despite maintaining an early decision round similar to Columbia.

 

Class of 2018 Yield Rates By School

Harvard and Stanford rank among the top programs for yield, with the schools averaging 90% and 85% respectively. Overall, tiny UC Davis performed the best with a 90.6% average.

P&Q Rank School 2016 Apps 2016 Accepted 2016 Enrolled 2016 Accept Rate 2016 Yield Rate
1 Harvard 9,759 1,042 934 10.70% 89.60%
2 Stanford 8,116 489 417 6% 85.30%
3 University of Chicago (Booth) 4,117 973 586 23.6% 60.2%
4 Wharton 6,679 1,306 851 19.6% 65.2%
4 Northwestern (Kellogg) 4,553 917 474 20.1% 51.7%
6 MIT (Sloan) 5,707 669 409 11.70% 61.1%
7 Dartmouth (Tuck) 2,623 588 285 22.40% 48.5%
8 California-Berkeley (Haas) 3,957 475 252 12% 53.1%
9 Columbia 5,534 783 558 14.10% 71.3%
10 Yale SOM 3,649 692 334 19% 48.30%
11 Duke (Fuqua) 3,737 827 446 22.1% 53.90%
12 Virginia (Darden) 2,524 668 345 26.5% 51.6%
13 Michigan (Ross) 3,354 881 413 26.3% 46.90%
14 Cornell (Johnson) 1,947 537 279 27.6% 52%
15 UCLA (Anderson) 3,290 680 361 20.70% 53.1%
16 North Carolina (Kenan Flagler) 2,237 815 298 36.4% 36.6%
17 New York University (Stern) 3,773 872 390 23.1% 44.7%
18 Texas (McCombs) 2,530 709 260 28% 36.7%
19 Carnegie Mellon (Tepper) 1,615 490 207 30.3% 42.2%
20 Emory (Goizueta) 1,343 445 181 33.1% 40.7%
21 Indiana (Kelley) 1,532 481 185 31.40% 38.5%
22 University of Washington (Foster) 1,032 247 125 23.90% 50.6%
23 Rice (Jones) 764 203 110 26.6% 54.2%
24 Notre Dame (Mendoza) 647 265 121 41% 45.7%
25 Georgetown (McDonough) 1,911 852 287 44.6% 33.7%
26 Vanderbilt (Owen) 896 408 175 45.5% 42.90%
27 Michigan State (Broad) 448 149 69 33.30% 46.30%
28 Washington U. (Olin) 1,579 469 128 29.70% 27.3%
29 Minnesota (Carlson) 606 274 104 45.2% 38%
30 Wisconsin 730 192 99 26.3% 51.6%
31 Georgia Tech (Scheller) 514 165 80 32.1% 48.5%
32 USC (Marshall) 1,600 533 228 33.30% 42.80%
33 Ohio State (Fisher) 575 182 92 31.70% 50.5%
34 BYU (Marriott) 397 195 154 49.1% 79%
35 Penn State (Smeal) 612 111 57 18.1% 51.40%
36 Maryland (Smith) 743 273 99 36.7% 36.30%
37 Rochester (Simon) 813 273 86 33.6% 31.5%
38 Iowa (Tippie) 352 125 53 35.5% 42.40%
39 Boston U. (Questrom) 1,098 407 159 37.1% 39.1%
40 Texas A&M (Mays) 497 134 74 27% 55.2%
41 Illinois 389 100 47 25.70% 47%
42 Pittsburgh (Katz) 647 194 81 30% 41.80%
43 California-Irvine (Merage) 683 195 81 28.6% 41.5%
44 Arizona State (Carey) 1,159 166 119 14.3% 71.7%
45 SMU (Cox) 567 219 90 38.6% 41.1%
46 Florida (Hough) 306 49 36 16% 73.5%
47 Purdue (Krannert) 453 161 77 35.5% 47.80%
48 Georgia (Terry) 276 98 48 35.5% 49%
49 George Washington 522 268 89 51.30% 33.2%
50 Boston College (Carroll) 688 263 86 38.2% 32.7%
51 Temple (Fox) 295 109 40 36.9% 36.7%
52 California-Davis 336 53 48 15.8% 90.60%
53 Texas-Dallas (Jindal) 514 100 50 19.5% 50%
57 Arizona (Eller) 136 83 46 61% 55.40%
67 Rutgers 377 170 76 45.1% 44.7%

Source: U.S. News & World Report Get the data

 

 

以上内容摘自:

http://poetsandquants.com/2017/05/16/mba-programs-that-enroll-the-students-they-want/

 

 

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