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宁老师留学DIY咨询

MBA及Master申请PS/Essay/简历/推荐信写作咨询人

 
 
 

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2009年7月份,我给一个老朋友(Simon FT-MBA,2010春季班)为申请MBA而写的Essay提了几点比较关键的修改建议。后来,她成功拿到Simon的Offer。再后来,她建议我做留学DIY咨询方面的工作,并向我介绍了我的第一个客户。最终,我的第一个客户也成功拿到几个TOP16商学院的面试并顺利拿到Duke Fuqua商学院MBA的录取。 本人毕业于上海复旦大学管理学院国际企业管理系,属于商科科班出身并且做过管理工作、有领导经验的人士。

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Chicago Booth Resume Guide--Focus on the Interests of Your Audience  

2017-01-08 05:59:57|  分类: PS/Essay/简历/推 |  标签: |举报 |字号 订阅

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Chicago Booth Resume Guide--Focus on the Interests of Your Audience

 

 

Focus on the Interests of Your Audience

 

 

 

Example 19

This student spent two years working for a small, wine-producer. He had the following bullet on his resume:

 

? Produced 3500 gallons of wine entailing all aspects of the process from vineyard cultivation, wine making, bottling and proper storage.

 

Very few recruiters understand what goes into “producing wine”, “cultivation”, “wine-making”, or “bottling”. As such, they can’t really tell what skills or expertise the student possesses. The student was interested in marketing and learned that being in touch with consumers is very important. As a result, he dropped everything about wine production and instead focused on experiences in which he learned about their customer base.

 

? Analyzed customer feedback which led to a 100-fold increase in sales for 1998 and the development of three new wines.

 

 

 

Example 20

This student had banking experience in a small investment bank. He wanted to move to a strategic and planning role in a corporation. He had the following bullet on his resume.

 

? Valued acquisitions ranging from $10M to $10B and advised middle market companies on mergers and acquisitions and private placement opportunities.

 

While speaking with professionals in the field, he learned a critical competency in strategy is decision- making. As he continued to explore what strategy means, he found that the manner in which strategic decisions are made and supported is a critical issue in all businesses. After surveying his banking experience, he decided this bullet would allow him to address this important interest of his target audience. He did so simply by focusing on the second half of the bullet.

 

? Advised middle market companies on mergers and acquisitions and private placement opportunities; supported recommendations with valuation analyses.

 

He noticed his bullet lacked results. The bullet did not tell a specific story but focused on what he did in general. He selected a specific instance in which he offered advice to a client. This allowed him to bring out the impact/results of his efforts.

 

? Advised middle market CPG firm on potential merger opportunity based on valuation analysis; recommendations provided.

? Well-supported go/no-go decision criteria.

 

 

 

Example 21

This student was interested in consulting. Prior to returning to school, he worked for a local municipality doing community development work.

 

? Advised and helped local group, the Latino Outreach, to formulate strategy on how to research and write grant proposals resulting in an award of $10,000.

 

He knew consultants help organizations with specific problems and act as catalysts for growth. He re-wrote the bullet to make it clearer and more succinct, but also to incorporate language that would be more familiar for his target audience. Notice how the “local group” in the first bullet becomes a “client organization” in the second.

 

? Advised client organization on research and grant writing leading to an award of $10,000.

 

 

 

Example 22

This student worked as a computer programmer prior to coming to Chicago Booth. He wanted to go into a strategy role within a corporation or into consulting. He had the following bullet on his resume.

 

? Designed and developed Virtual environments using C, C++, Sense8’s World Took Kit, and IRIS Performer on SGI workstations. Additional responsibilities included Experiment setup, configuration of the virtual reality immersion environment and provide necessary technical support.

 

While this bullet spoke directly to the interests of many computer programmers, it did not address the interests of business people. Whenever H.R. people looked at his resume, they instantly thought of placing him in IT roles. He did a total overhaul of the bullet. He began by surveying everything he did for this project. The project involved creating a virtual simulation for training purposes.

 

A large part of the project involved understanding the needs of the people who would use the program. He re-oriented the bullet to emphasize the process of interacting with others to learn to better understand their needs. He felt this would appeal to his target audience.

 

? Interviewed U.S. Army psychologists to design and develop interactive Virtual Reality battlefield simulation system. System was used to study human behavior in computer-simulated environments.

 

 

 

以上内容摘自:

Chicago Booth Career Services

 

 

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宁老师(Coach NingDIY留学咨询服务说明与收费标准(2016-2017

http://ningchunlong.blog.163.com/blog/static/1153712692016461220967

http://mp.weixin.qq.com/s?__biz=MzA4MDU3MzYxOA==&mid=504022883&idx=1&sn=bb813d21e4565b2911bb7e6cdbc9a07d#rd

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宁老师Coach Ning部分MBA或者Master咨询成功案例介绍

http://ningchunlong.blog.163.com/blog/#m=0&t=1&c=fks_087069080082082074081082086095085087084064083087084069093

 

 

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