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留学参考:What Drives Chinese, Indian MBA Candidates?  

2017-01-02 03:52:36|  分类: DIY留学综合信息 |  标签: |举报 |字号 订阅

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留学参考:What Drives Chinese, Indian MBA Candidates?


 BY: MARC ETHIER ON DECEMBER 24, 2016

 

 

Used to be, prospective MBA students approached their school or schools of choice, hat in hand (metaphorically speaking), and made their best case for admission. But all things change, and according to the Graduate Management Admission Council, recent research shows that the dynamic between potential applicants and business schools has evolved to become a more mutual selection process. The reality is, the present-day business school landscape is one of mutual need — and benefit.

GMAC’s research into what it calls “the art and science of admissions” is premised on the view that better understanding MBA candidates’ motivations will allow schools to tailor their product to potential students, be they local or international. The research led to a report this summer that outlined the segmentation of the global graduate management education (GME) candidate population based on those candidates’ core motivations, resulting in seven well-defined global candidate segments: Respect Seekers, Global Strivers, Balanced Careerists, Career Revitalizers, Socio-Economic Climbers, Skill Upgraders, and Impactful Innovators.

GMAC’s report Beyond Demographics: Connecting With the Core Motivations of Business School Candidates was massive, with polls done in 15 countries — all in local languages, to “remove the bias that comes out of language,” GMAC President and CEO Sangeet Chowfla says. This month, building off that mountain of research, GMAC followed with a deeper dive into what motivates GME aspirants from three of the biggest B-school feeder nations: China, India, and the U.S. What it found is that Indian and U.S. students’ motivations are quite similar, the majority being made up of Global Strivers and Respect Seekers, with some Skill Upgraders and Impactful Innovators making up big blocs; while in China, the chief candidate segment is Career Revitalizers.

MANY CHINESE MBA SEEKERS LOOKING FOR A FRESH START

GMAC found that Chinese business school candidates overall place relatively more importance on personal development, such as learning new things and keeping up with change. Chinese candidates are more likely to be motivated to attend a school, GMAC’s report says, if it has modern facilities and offers a good student experience; more Chinese applicants apply to a GME program because they lack the skills necessary to apply for a desired job. Only 19% apply to B-school before entering the workforce; globally, that figure is 36%.

Career Revitalizers are the dominant candidate segment in China, making up nearly half of candidates (49%), GMAC found. The next-largest segment, Respect Seekers, includes about 1 in 4 Chinese candidates (24%), with the remaining candidates split among Skill Upgraders (10%), Impactful Innovators (7%), Global Strivers (4%), Balanced Careerists (3%), and Socio-Economic Climbers (3%).

“The findings from China are very clear,” Chowfla says. “If you compare the Chinese GME population to the global sample of candidates, two segments dominate, making up 73% of the market: Career Revitalizers with 49% of candidates, compared to 13% globally, and Respect Seekers with 24% in line with a global average of 27%. … For programs seeking to attract more students from China, they may be particularly interested in assessing how they present their program offerings to seasoned professionals looking to advance their careers.”

There are other ways in which Chinese GME seekers differ compared with the global GME market: more B-school candidates in China have an undergraduate degree in business or management (59% versus 43% globally) and work in manufacturing (24% versus 11% globally); they are older on average (32.0 years old versus 31.1 globally), and they are more likely to have parents who did not complete a postsecondary degree (52% versus 32%).

 

留学参考:What Drives Chinese, Indian MBA Candidates? - 宁春龙 - 宁老师留学DIY咨询

 

 

KEY SIMILARITIES IN INDIA, U.S. CANDIDATES

Indian GME seekers differ from their Chinese and global colleagues in several key respects. They are younger (29.0 years old versus 32.0 for Chinese and 31.1 globally), and they are far less likely to have parents who did not earn a postsecondary degree (14% versus 52% for Chinese and 32% globally). More have an undergraduate degree in engineering (53% of Indian GME candidates versus 33% global candidates) and work in computers/IT (39% versus 19% globally). About 36% apply to B-school before entering the workforce — exactly in line with the global average, which is far more than in China (19%).

About 29% of Indians seeking GME are Global Strivers (versus 14% of global candidates), while another 26% are Respect Seekers (27%). Nineteen percent are Skill Upgraders, representing an overrepresentation compared to the global population (13%). Most strikingly in comparison with China, just 1% of Indians look at a B-school degree as something that will revitalize their career. And a significant 8% see an MBA degree through the lens of the Socioeconomic Climber.

GME candidates from India and the U.S. hew closely in some key categories: in numbers of Skill Upgraders (19% India, 15% U.S.), and in the average number of schools applied to (2.8 India, 2.7 U.S.) and average for parents without a postsecondary degree (14% India, 16% U.S.). Additionally, in both populations, an identical 60% are interested in full-time rather than part-time programs.

Of course, there are differences that set U.S. B-school aspirants apart. Respect Seekers constitute the biggest segment at 43%, and compared with the global GME market, U.S. candidates are more likely to be male (80% U.S. versus 65% global candidates) and are less likely to live in an urban setting (37% nonurban versus 17% globally). On average, they have smaller households compared with global candidates (an average of 3.1 persons versus 3.6 globally).

 

留学参考:What Drives Chinese, Indian MBA Candidates? - 宁春龙 - 宁老师留学DIY咨询

 

‘ACTIONABLE INSIGHTS’ FOR SCHOOLS

Some business schools segment prospective students based on demographic or geographic data. GMAC distinguishes its segmentation approach from those approaches by focusing on candidates’ core motivations — the factors that most motivate them to pursue a graduate business degree, and the factors that most motivate them to apply to a specific graduate business school. GMAC’s approach, it says, “is universal in its applicability, avoids cultural bias, and is stable over time, thereby ensuring reliable and relevant results on which schools can base long-term strategic initiatives.”

As Chowfla tells Poets&Quants, “Our goal with this study is to provide actionable insights that schools can use to hone their targeting and marketing strategies for prospective GME students, but also to look beyond admissions to informing program design and curriculum.”

It’s nothing new for B-schools to look at students in terms of demographics, Chowfla adds. But that didn’t get to the core motivation behind why people want to study graduate management education. “After all, being a man or a woman doesn’t drive them. What drives them,” Chowfla told the Times of India in a recent story, “is a particular type of aspiration. So we thought the time was right, as the market has overall matured, to really look at the global candidate marketplace from a segmentation point of view.”

 

以上内容摘自:

http://poetsandquants.com/2016/12/24/drives-chinese-indian-b-school-candidates/ 

 

 

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