注册 登录  
 加关注
   显示下一条  |  关闭
温馨提示!由于新浪微博认证机制调整,您的新浪微博帐号绑定已过期,请重新绑定!立即重新绑定新浪微博》  |  关闭

宁老师留学DIY咨询

MBA及Master申请PS/Essay/简历/推荐信写作咨询人

 
 
 

日志

 
 
关于我

2009年7月份,我给一个老朋友(Simon FT-MBA,2010春季班)为申请MBA而写的Essay提了几点比较关键的修改建议。后来,她成功拿到Simon的Offer。再后来,她建议我做留学DIY咨询方面的工作,并向我介绍了我的第一个客户。最终,我的第一个客户也成功拿到几个TOP16商学院的面试并顺利拿到Duke Fuqua商学院MBA的录取。 本人毕业于上海复旦大学管理学院国际企业管理系,属于商科科班出身并且做过管理工作、有领导经验的人士。

网易考拉推荐
 
 

INSEAD选读:How True News Will Beat Fake News  

2017-01-22 03:42:14|  分类: 领导力与管理学 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |

INSEAD选读:How True News Will Beat Fake News

 


Mark Lee Hunter, INSEAD Adjunct Professor and Senior Research Fellow, Luk Van Wassenhove, INSEAD Professor of Technology and Operations Management, and Maria Besiou, Professor of Humanitarian Logistics at Kühne Logistics University | January 20, 2017


 

A wave of community-based media is taking audience and influence from the mainstream.

 

The conventional wisdom following Donald Trump’s election is that the media campaigned against him, and Trump defeated them. Indeed, he won the Electoral College vote, the one that counts, despite losing the popular vote, and despite the hostility of nearly the totality of America’s mainstream media. But to say “The Media lost” implies that mainstream media (MSM) are the only ones that can sway opinion and action. We disagree.

 

The real point of what happened on 8 November 2016 is that other media, controlled by communities with a specific change agenda, played a decisive role. The MSM no longer served as mediators and gatekeepers between candidates and the public; Trump built his own direct channel to his legacy fans through Twitter and a host of other content creators, sharers and fakers amplified and extended his message through YouTube, websites and blogs. Those media did not need MSM to make their points or find their public. We call them “stakeholder-driven media” (SDM), because they target communities of interest whose well-being depends on influencing other communities. These media seek above all to protect, promote and prevail for their members.

 

Breitbart.com, which numerous Trump voters view as a main news source, and whose publisher Steve Bannon is now Trump’s senior counsellor, is only one prominent outlet in the latest generation of stakeholder-driven media on the right, federating the alt-right and nationalist communities. (Indeed, Bannon spent over a decade developing this audience through his films and other media.[1]) The anti-abortion militant and self-certified “investigative reporter” David Daleiden built another SDM that mobilized the anti-abortion movement against Planned Parenthood. An assassin who raved about “baby parts,” along with Republican presidential candidates, testified to his impact. On the left, Senator Bernie Sanders benefited from the intense interest of TheRealNews [sic], a self-described “global online video news network that listens to and is dependent on its audience.”

 

The MSM have not suddenly become irrelevant, but SDM are successfully competing for their audience and their influence. Certainly, the time of news industry “hegemony” over public opinion has ended, if it ever really existed. Since 2005, when the French voted down a treaty that was supported by virtually all the country's MSM, there have been numerous cases of movements that won against established adversaries by creating their own media. SDM defeated multinationals like Danone, BP and DuPont. They threaten established powers. That is why Egypt and Russia sought in recent years to exile or imprison NGOs or independent news operators whose reports reach global networks of activists and supporters; that is also why spies and oligarchs create false-flag SDM to defame and isolate their adversaries. It is useless to pretend that SDM are necessarily a force for good. But they are a force we can’t ignore.

 

In parallel, Trump’s propensity for baseless assertions, the triumph of the pro-Brexit forces despite their non-existent plans in case of victory, and the proliferation of fake news in the last hours and days before the U.S. presidential vote have led to claims that we are in a “post-fact” era. It’s been suggested that the investment by MSM in fact-checking during the 2016 election, a striking feature of news coverage, was wasted because no one cares about facts.

 

We see it differently. The massive investment in fact-checking by MSM during this election will pay tremendous benefits over time. Their ability to contrast public declarations to reality, in politics and other spheres, instead of simply quoting the full or half-lies of public figures, will become a key element of their value propositions. Providing communities with “actionable” information that can affect their fortunes will be valuable in direct proportion to the number and loudness of liars who seek to trick and impoverish them. This principle has served numerous SDM well over time. 

 

That said, credibility in journalism is no longer a function only of professional standards for veracity and comprehensiveness, if it ever was. It is vested in a community of people who know, trust and believe in each other and the media that represent them. This is the relationship that MSM had, and that many lost over more than a decade of crises that hit their uninformed, unprepared public. It’s now the model that successful SDM are seeking to adapt to a new era, immersed in the communities they serve. Smart MSM managers will partner with SDM who follow it.

 

This post is an excerpt from the book Power Is Everywhere: How stakeholder-driven media build the future of watchdog news, which is available for free download.

 

Mark Lee Hunter is an Adjunct Professor and Senior Research Fellow at INSEAD, and the author of Story-Based Inquiry: A Manual for Investigative Journalists (UNESCO 2009).

 

Luk Van Wassenhove is Professor of Technology and Operations Management and The Henry Ford Chaired Professor of Manufacturing at INSEAD.

Maria Besiou is Professor of Humanitarian Logistics at Kühne Logistics University.


 

以上内容摘自:

http://knowledge.insead.edu/blog/insead-blog/how-true-news-will-beat-fake-news-5165

 

 

宁老师(Coach Ning)联系方式:

QQ906866938

微信:可通过qq号加宁老师微信

微信公众号:宁老师DIY留学咨询

SKYPEessay-ningchunlong

LinkedIn账号:http://cn.linkedin.com/pub/chunlong-ning/30/28/409

新浪微博:http://weibo.com/ningchunlong

网易博客:http://ningchunlong.blog.163.com/

腾讯博客:http://user.qzone.qq.com/906866938/2

宁老师(Coach NingDIY留学咨询服务说明与收费标准(2016-2017

http://ningchunlong.blog.163.com/blog/static/1153712692016461220967

http://mp.weixin.qq.com/s?__biz=MzA4MDU3MzYxOA==&mid=504022883&idx=1&sn=bb813d21e4565b2911bb7e6cdbc9a07d#rd

(注:上述两个服务说明的链接,若一个无法打开请点击另一个)

宁老师Coach Ning部分MBA或者Master咨询成功案例介绍

http://ningchunlong.blog.163.com/blog/#m=0&t=1&c=fks_087069080082082074081082086095085087084064083087084069093

 

 

DIY留学申请交流QQ群:

MBA申请DIY群:137254413

Master申请DIY群:162474877

MSF/MFE申请DIY 群:27769133

HRM申请DIY群:122368914

MKT申请DIY群:228695973

MSA/Macc申请DIY群:234137969

法律LL.M申请DIY群:110533381

英国及欧洲申请DIY群:209994593

HK申请DIY群:247226867

Canada申请DIY群:255130861

新加坡香港MSF申请DIY群:82449369

MBAMaster申请差别很大请正确选择要加入的群

  评论这张
 
阅读(4)| 评论(0)
推荐 转载

历史上的今天

在LOFTER的更多文章

评论

<#--最新日志,群博日志--> <#--推荐日志--> <#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇,下一篇--> <#-- 热度 --> <#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->
 
 
 
 
 
 
 
 
 
 
 
 
 
 

页脚

网易公司版权所有 ©1997-2017