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选校必读:Marketing Master’s At The Top 100 B-Schools  

2016-11-24 04:33:26|  分类: 学校与选校 |  标签: |举报 |字号 订阅

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选校必读:Marketing Master’s At The Top 100 B-Schools

 


 BY: ETHAN BARON ON JANUARY 18, 2016

 

 

In 2012, an MIT Sloan School of Management reported on their assessment of the performance of companies that effectively used data analytics – the crunching of the “big data” that’s generated in boundlessly expanding amounts in our connected world. Intelligent use of analytics “allows more-accurate predictions, better decisions, and precise interventions, and can enable these things at seemingly limitless scale,” wrote Andrew McAfee and Erik Brynjolfsson in the Harvard Business Review. “Our statistical analysis tells us that what we’re seeing is not just a few flashy examples but a more fundamental transformation of the economy. We’ve become convinced that almost no sphere of business activity will remain untouched by this movement.”

Increasingly, schools are incorporating data science courses into their curricula, to ready students for a job market in which data analysis has become a fundamental skill for many marketers. The University of Rochester Simon School of Business even runs a pricey master’s program devoted to marketing analytics, “leveraging the power of big data to take the guesswork out of marketing,” according to the school. And that program appears to fill a need: the U.S. Bureau of Labor Statistics has reported that 92,000 jobs in market research analysis will be added between 2014 and 2024.

Marketing Master’s At 100 Top Schools

Rank School Program Duration Program Tuition
6 Columbia Business School Marketing

1 year

$55,800
21 Indiana University Kelley School of Business Marketing (online) 18 months (or up to five years) $38,100
25 Michigan State Broad College of Business Marketing Research (also online version) 1 year (online, 19 months) In-state: $27,000; out-of-state: $37,500
26 USC Marshall School of Business Marketing 1 year (part-time: 21 months) $51,704
28 Vanderbilt University Owen GSM Marketing 10 months $49,950
35 University of Maryland Smith School of Business Marketing Analytics 9 months In-state: $46,140; out-of-state $55,590
38 University of Rochester Simon Business School Marketing Analytics (also part-time) 9-10 months (part-time: avg. 3 1/2 years) $63,000 (part-time: $62,820)
41 Texas A & M Mays Business School Marketing 16 months $21,382
44 Purdue University Krannert School of Management Marketing 10 months In-state: $21,302; out-of-state: $33,504
48 University of Georgia Terry College of Business Marketing Research 3 semesters In-state: $15,152; out-of-state: $35,676
50 Temple University Fox School of Business Marketing 18 months (full-time); up to 3 years (part-time) In-state: $32,460; out-of-state $45,330
52 University of Texas-Dallas Jindal SOM Marketing 12 or 18 months (approx.) In-state: 18 months: $23,967; 24 months: $26,760; out-of-state: 18 months: $45,444; 24 months: $48,452
53 University of Arizona Eller College of Management Marketing

1 year

In-state: $30,392; out-of-state: $48,714
58 University of Alabama Manderson GSB Marketing (online in Marketing Analytics) 9 months In-state: $10,170; out-of-state: $25,950 (plus $2,500 in total course fees) (online: $13,300)
69 CUNY Baruch College Marketing 1 1/2 years In-state: $16,544; out-of-state: $27,797 (based on full-time for two terms, part-time for final term; tuition figures based on minimum 31.5 total credits)
77 University of Cincinnati Lindner College of Business Marketing 9 months In-state: $20,958; out-of-state: $28,796
78 American University Kogod School of Business Marketing

1 year

$45,780
85 Hult International Business School International Marketing (Boston)

1 year

$41,300
88 Hofstra University Zarb School of Business Marketing 18 months $36,540
88 Hofstra University Zarb School of Business Marketing Research 18 months $40,194
95 Clemson University College of Business Marketing avg. 2 years (depends on courseload) In-state: $19,764; out-of-state: $41,100
99 Fordham University Gabelli School of Business Marketing Intelligence 12-16 months $48,672

Source: Poets&Quants

 

 

以上内容摘自:

http://poetsandquants.com/2016/01/18/marketing-masters-at-the-top-100-b-schools/

 

 

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